WHY for
Business & Organisations
Create Your Brand from Your WHY
‘Your brand is what other people say about you when you’re not in the room’ - Jeff Bezos, founder of Amazon.
Your brand is more than a logo and stationery. It is the way you do business, the values that you uphold and the story you are consciously or unconsciously telling your audience about your business.
Most businesses know what they do, some know how they do it, but not many know why they do it. Building your brand from your WHY means you are starting from the purpose of your business. This program will help you figure out the WHY for your business, HOW you could be different from the rest, and WHAT value can your bring your clients.
You will:
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Work out the WHY for your business
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Draft a vision and mission statement
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Clarify your values for your business
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Clarify the kind of culture you would like your business to have
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Brainstorm your value proposition, based on your purpose, values, skills and experience
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Develop a framework for your processes to reflect your WHY, values and culture
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Formulate your brand guidelines that can be used as a briefing document for communications and graphic design
Includes:
All-day workshop for business owners - 7 hours
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One on one session with you (and your team)
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Template to develop a framework for your processes
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Template to formulate your brand story
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Exercises to help you clarify values and culture
Time commitment: 1-day workshop
Prerequisite: WHY Discovery Program
WHY for Teams
If everyone is moving forward together, then success takes care of itself - Henry Ford
The WHY Discovery Program for Teams facilitates the discovery of a common purpose for you and your team. This program is based on a methodology designed by Simon Sinek, Peter Docker and David Mead, and the workshop is designed to facilitate the process for your team to work together from a unified purpose towards a clearer vision.
As a group, we will construct an overarching purpose statement for your organisation, allowing you and your team to be on the same page.
Your team will:
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Discover the overarching WHY for your organisation or company
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Have a greater sense of purpose for being part of the team
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Gain insight into how your organisation contributes and makes an impact in the world
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Learn the inherent strengths as a whole organisation
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Clarify the values for your organisation
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Clarify your organisation’s culture
Who should attend: Cross-section of leadership, middle management and operational staff
Number of team members: 10-25 people
Includes:
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All-day workshop - 7 hours including breaks
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2 key facilitators
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Workshop materials
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Vision casting session
Additional:
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Venue
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Catering
Time commitment: 1-day workshop